Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Ultimately smart PR strategists get to know their clients so well that they can size up a media opportunity, pitch it with aplomb and seamlessly work to make it happen.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 75

Radio Television Media Local 75

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Multimedia Development & Visual Storytelling. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. Predictive Analytics Predictive analytics is another opportunity for using AI in PR. This provides PR professionals with real-time insights.

Publicity 94

Publicity Ethics Analysis Data 94

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Alexa, will technology change the public relations industry?

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project. Better Writing Blogs. Smart Blogger. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JULY 21, 2016

Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. It’s cool that you’re pitching me a product that’s going to save the world, but don’t be afraid to put something whimsical in the pipeline. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM).

Trends 157

Trends Privacy Data Reputation 157

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. When you’re sending out pitches to journalists, it’s important that your pitch is accurate and error-free. Team player.

Pitching 68

Pitching Storytelling Analytics Writing 68

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Critical Mention

OCTOBER 9, 2019

Utilize Social Analytics Tools. Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. .

Social Media 75

Social Media Marketing Media Instagram 75

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Communications Conversations

FEBRUARY 15, 2017

And, in their hearts, PR folks are storytellers. Their skill sets, generally, are more analytical. On storytelling. Then, you make the pitch–and again, it’s a pitch built around co-producing content, not simply promoting. They know how to spin a yarn or two. Not so much. Yet, to date, it hasn’t.

Marketing 84

Marketing Storytelling Study Data 84

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Through the use of analytics, tech PR professionals can identify key metrics and trends to create campaigns that are tailored to the needs of their target audience.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling? But where does the data come from? Social listening sets the stage.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

MARCH 3, 2020

The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics,” according to the announcement. The unified analytics give us the ability to show how communications are driving our strategic initiatives, including our digital transformation.”.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 60

Interviews Agency Industry Measurement 60

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Conversely, don’t disregard publications that aren’t currently covering your niche.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. The deluge of PR pitches. Pitch proof points with claims.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Writing 198

Writing Communications Marketing B2B 198

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4. You can use analytics tools provided by video hosting platforms (e.g., YouTube Analytics) and social media platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. Social Media Analytics: Analyzing social media for engagement and trend insights. Website Analytics: Studying user interactions on your website to understand audience interests. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. They not only take your brief and turn it into questions that are most likely to return newsworthy results, they also provide a Pitch Guide.

Tools 147

Tools Radio Data Analytics 147

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. With our Facebook ads now live, we monitored their performance in both Facebook Business Manager and Google Analytics to make sure everything was running smoothly.

Advertising 36

Advertising Advertising B2B Facebook 36

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78