Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis. Corporate communications regularly involves interaction with senior leaders and HR departments. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Presspage

FEBRUARY 28, 2024

In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. What is crisis comms and why is it important? The last thing you want is members of your communications team saying different things to different media outlets.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. Harvard Business School is known to educate the best and the brightest, and it was evident in the student’s insight and analysis,” said Torossian.

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Cision

JUNE 24, 2015

Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. During the crisis, go back to your plan.

Social Media 120

Social Media Communications Crisis Communications Crisis 120

5W PR

JUNE 22, 2020

Nevertheless, if the people in the leadership positions are sharp, they would have already been working with a PR crisis communication team and have legal advisors on-board – all the people that are needed to provide support to the company during a tumultuous time. Tips for Post-PR Crisis Management. ?

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Reputation Us

DECEMBER 23, 2014

At LT Public Relations, we are firm believers that good PR doesn’t just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of your company’s PR efforts and prepare for the next 12 […]. appeared first on LTPR.

Crisis Management 129

Crisis Management Crisis Communications Reputation Crisis 129

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Axia PR

MAY 25, 2021

Guest: Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

Analysis 62

Analysis Survey Brand Branding 62

PRSay

JUNE 6, 2024

Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” Goldberg, founder and chief reputation architect of Reputation Architects , a communications firm in Roseland, N.J., was the guest on May 30 for Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn.

Reputation 87

Reputation Employee Analysis Strategy 87

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. Direct contacts with customer are appreciated: Finnish society all in all is very flat, decision makers are close to the citizens.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: A 19% difference is a pretty wide gap. Communications is a function of leadership.

Technology 134

Technology Study Communications Survey 134

Flack's Revenge

AUGUST 14, 2019

Add the likelihood that employees who steered your brand toward its good standing feel more invested. Individuals designated ahead of time to respond to a PR crisis should be briefed and given assignments related to the specific crisis. When a crisis erupts, they can present perspectives your internal team may not consider.

Crisis 120

Crisis Reputation Radio Analysis 120

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Offleash

JULY 19, 2023

Myth: AI can handle the thorniest crisis communications. AI has plenty of potential to break down vast amounts of data and coverage in a crisis and look for patterns. There is still a pivotal role for communications experts, human interpretation, and human empathy, to play in an unfolding crisis.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

Automotive 245

Automotive Resources Strategy Consumer 245

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

MAY 26, 2022

Whether it’s in terms of a startup or a well-established brand in the cannabis industry, the best way for anyone to stand out from the crowd and reach the target audience is with the right public relations strategies. Brand Establishment. Crisis Navigation.

Strategy 88

Strategy Publicity Crisis Analysis 88

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. In other words, it’s telling your brand’s story after a prospect clicks on your website link. Without great content, you lessen your chance of generating leads and conversions.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. That level should be based on the historical analysis that you’ve done. Take Action.

Crisis 78

Crisis Data Reddit Analytics 78

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Radio 78

Radio How To Public Affairs Print 78

Reputation Specialist Michael Toebe

MARCH 7, 2022

This leads to suboptimal or reckless decision-making and actions, such as 1) aggressive reactions to reputation uncertainty or damage 2) going into hiding and doing nothing or 3) trapping ourselves in analysis paralysis and freezing in a moment when we need to be taking smart, immediate action. So think deeply before veering off that course.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I moved from that role into a completely different role at the university – the Executive Director of University Planning and Analysis, which is a long title for essentially a chief data officer.

Ethics 81

Ethics Data Crisis Apparel 81

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Industry and competitor analysis are also benefits of following trends. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 77

Technology Training Data Consumer 77

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.

Case Study 94

Case Study Crisis Management Crisis Study 94

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. It’s also important to keep track of what that audience is saying when a brand isn’t directly promoting a product or a service.

Publicity 97

Publicity Survey Measurement Groups 97

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. What situations can cause a crisis? How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

JULY 19, 2017

is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Waxing UnLyrical

AUGUST 1, 2019

All of this means that PR crisis management is something that every organization of any size needs to consider. Without a solid response plan in place, all the hard work you’ve put into building your brand could instantly vanish. The post Top Tips for Handling a PR Crisis appeared first on Shonali Burke Consulting.

Crisis 64

Crisis Crisis Management Radio Analysis 64