ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.

Media Training 256

Media Training Training Agency Crisis 256

Ishmael's Corner

OCTOBER 19, 2014

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. How’s the media outreach going for the upcoming announcement?”. Give me one journalist we can count on to write a story.”. Client Phrase. “We

Agency 143

Agency Media Training Conference Training 143

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. PR is about more than great writing and strategic skills.

Training 159

Training Pitching Writing Video 159

PRSay

MARCH 9, 2017

If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And I think it would be great for communicators and people in media relations to be mindful of that as well. What do you think?’

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

AUGUST 17, 2020

Would you like to speak to them because this is in the health area and you write about health?’ To hear more from O’Connor and obtain the full results from MediaSource’s survey of journalists, register for PRSA’s Case in Point, “Redefining How Communicators Work With Journalists in the New Media Landscape.”.

Media Relations 158

Media Relations Journalism Media Survey 158

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

PRSay

FEBRUARY 20, 2020

A few days or a week of advanced warning may be the sweet spot to giving journalists enough space to write a better and more informed story without rushing, while also not providing too much time so that your story is forgotten or accidentally published before the embargo lifts. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

Cision

AUGUST 24, 2016

It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. I contacted an agency and had a few productive conversations, but did not hear from them for months. I contacted an agency and had a few productive conversations, but did not hear from them for months.

Social Media 120

Social Media Reputation Crisis Media Training 120

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W. Justin Finnegan, Account Director.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Prohibition

JULY 19, 2018

Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation. Social media promotion and responses to negative comments online. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Communications Conversations

APRIL 16, 2018

When I worked on the agency side. I’ve been writing these profiles for almost nine years now. I’ve probably profiled more than 100 PR and social media folks over those nine years. About 10 years ago now, I had a pretty good job with a local agency here in town. When I worked on the corporate side.

Groups 74

Groups Corporate Media Training Analytics 74

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. She writes about some slimming world recipes and tips of the week for other busy mums.

Blogging 77

Blogging YouTube Writing Fashion 77

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

NOVEMBER 11, 2022

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. So, I remember asking him to coffee: 1) At the Caribou right downstairs from his office in the Normandale Lake Towers, 2) At 7 or 730 am, before his crazy agency workday got started, and 3) Only for a half hour as to not monopolize his time.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Prohibition

APRIL 24, 2020

Ask them how them how are, start a conversation, find out what they’re writing about and see if you can actually add value and help them. Journalists are real people and now is a really great time to nurture and build a relationship with them that could serve you really well in the future.

Pitching 62

Pitching How To B2C Meeting 62

Norton's Notes

JULY 29, 2015

One of my career defining roles was writing the social media strategy for a prominent central bank. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990.

Agency 105

Agency Travel SEO Nonprofit 105

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. News releases are tricky to write … and to edit. When you edit any writing, you need to understand its objective. As the journalist writes their article, there’s an editing process.

How To 100

How To Marketing Writing Training 100

PRSay

FEBRUARY 28, 2023

When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. When reporters need information on deadline, a sense of urgency from a public information department or PR agency helps maintain solid relationships with the media, he said.

Report 172

Report Local Media Pitching 172

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

JUNE 28, 2022

Environmental Protection Agency, 4 million barrels of oil flowed from the damaged well over 87 days before it was finally capped on July 15, 2010. In a crisis like the Uvalde shooting, officials who will speak to reporters at a press conference should take the time to write down and read aloud what they feel they can say. in Dallas.

Conference 182

Conference Crisis Training Public Affairs 182

Communications Conversations

JULY 18, 2019

The information is presented in a really fun and approachable manner that takes small business owners and entrepreneurs through a step-by-step process of finding a story, identifying the best media match for that story, writing a pitch, developing key messages, media training, as well as what to expect at the TV station.

Local 94

Local Course Community Interviews 94

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Why or why not?

Meeting 0

Meeting Social Media Employee Pinterest 0

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. the “native language” of each platform” Search & research: Search is now viewed as a media source. And it goes much further than the traditional PR skills of writing and research: Photography. how to communicate visually. what platform our audience is on.

Communications 100

Communications Training Web Analytics 100

Mindful Marketing

APRIL 18, 2016

PR pros can pitch some media, engage on social and write some pretty creative content, but at the end of the day you’ve got to give them some fodder to work with as well. Like expecting a hairdresser to make you look like a celebrity, expecting PR to deliver results without resources is asking for a miracle.

Analytics 50

Analytics Training Meeting Measurement 50