Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. We don’t see the in-house staff versus outside agency as an either/or situation.

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ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive.

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Journalism Internal International Pitching 344

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. How do you know what’s working?

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Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

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Training Media Training Reputation Crisis Communications 195

Shift Communications

DECEMBER 7, 2018

Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared. Many of us got into PR – especially agency PR – because of the curiosity we have to learn. Here are two stand-out themes from the event: Be curious.

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Agency Industry Pitching Study 83

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

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Media Training Crisis Communications Conference Training 397

The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. Even as I navigate the learning curve of working in a fast-paced industry, I find myself captivated by the PR grind.

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Internal International Pitching Creativity 36

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

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How To Employee Training Interviews 315

5W PR

OCTOBER 11, 2023

The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. In PR, these relationships aren’t just with journalists and media professionals but also with clients, colleagues, and industry peers. It’s a global endeavor in the PR industry.

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Publicity Internal International Resources 103

The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. Even as I navigate the learning curve of working in a fast-paced industry, I find myself captivated by the PR grind.

Internal 36

Internal International Pitching Creativity 36

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

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Agency Meeting B2B Conference 310

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? OnePitch feature recommends reporters to pitch. As the saying goes, one-half of strategy is deciding what not to do.

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Pitching Report Software Survey 88

The Hoffman Agency

OCTOBER 20, 2023

I have always been interested in PR and communications, and earlier this year, I decided to pursue a full-time career in the industry. I was pleasantly surprised to find myself sitting in on client calls and getting involved in account work, such as pitching journalists within my first couple of days.

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Agency Training Technology Internal 36

Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Every day is different at an agency. Summer PR Intern. Be flexible. Keep up with daily news.

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Agency Construction Internal International 79

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. Pay attention to details.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. Pay attention to details.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

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Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

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SEO Analysis Meeting Travel 333

5W PR

JUNE 7, 2023

PR is a dynamic industry that requires strong communication and problem-solving skills, as well as organization and attention to detail. Interns should visit the company’s website and review their mission statement, values, and past projects. Connecting with Other PR Professionals Networking is crucial in the PR industry.

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How To Internal International Trends 88

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. Of course, it stemmed from an error I made as a fresh faced intern. In our industry, specifically within the Ad Tech sector, it’s easy to get carried away in the jargon of it all. Dorothy Crenshaw , CEO and Founder . “My

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Internal International Meeting Leadership 310

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. I learned what media lists and scans were, the differences between in-house and agency work, and the history of PR all while transitioning to remote learning due to the COVID-19 pandemic at the end of my junior year.

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Internal International Chemicals Fashion 36

Wadds Inc.

APRIL 17, 2024

David Miliband, CEO of the International Rescue Committee and a former Labour Party politician, recently framed the strategic challenges facing Britain in four areas : where do we start, what do we stand for, where do we need to build relationships, and what can we afford? The deadline for pitch submissions is Friday, 17 May.

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Public Affairs Policies eBook Healthcare 69

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. I was pitching four reporters, three of which I knew pretty well.

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Report How To Ethics Nonprofit 90

5W PR

AUGUST 27, 2021

There are plenty of potential opportunities in the public relations industry for a number of people, from professionals to recent graduates. Those that are looking to get a job in the industry should first learn about all the different types of jobs that are available to them before making a decision and pursuing a career.

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Publicity Public Affairs Crisis Management Employee 88

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. A POV offers currency for proactive pitching as well as content development. They want to see third-party validation to understand just how valuable the technology is to the industry.

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How To Advertising Advertising Data 241

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. You can catchup with the replay on YouTube.

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Report Energy Print Measurement 203

The Resolution Blog

JANUARY 11, 2016

The easiest way to help your team start sharing is to first look at why it can be hard to share in this industry. Everyone wants Jane on their accounts, she’s the only one who knows Twitter, likewise, we must bring her to the best of the pitches, no one else knows it like she does. The agency you say? Knowledge is power.

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Agency How To Exercises Internal 120

5W PR

FEBRUARY 28, 2024

Networking Mingle with industry titans, potential partners, and future customers. This can range from goals like brand awareness to industry recognition or generating leads. Think of this as the company’s elevator pitch with some festival flair. Flexibility is key when navigating any unexpected situations at SXSW 2024.

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Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Look at the flipside of the PR agency that wants to offer a range of marketing services.

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SEO Agency Reputation Policies 227

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. The post What You Can Do With a Public Relations Degree appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

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Study Publicity Survey Internal 131

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

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Pitching Consumer How To Meeting 63

5W PR

MAY 31, 2023

Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry. Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics.

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Publicity How To Social Media Trends 88

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. And then throughout the day I’m checking in on email, monitoring client requests on multiple accounts, fielding new business requests, troubleshooting with the team, jumping in on impromptu discussions around a pitch strategy, media conversation or PR plan that I hear happening all around me.

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Agency Pitching Training Meeting 146

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

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Storytelling Pitching Interviews Agency 177