Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Chemistry is an important element of an agency/client relationship.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. This means the burden of creating more content, at least in part, could be solved with a little creative effort. Does your PR agency make your job easier or harder? We are great at both!

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Lead author Matt Chiera is Founder of Ice Nine Online, a Chicago-based digital agency by day and market research lab by night.

Marketing 45

Marketing Insurance Insurance B2C 45

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Could there be a future standard for article strength? What do you guys think? Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Pinterest breaks give us a boost of creativity when we need it most. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content. a free marketing course). Follow the Ready North team.

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

JANUARY 12, 2015

Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE! This year I’d like to spend more time thinking of big, creative ideas that push the envelope while still tying back to measurement and ROI. Agency Life' Work on a project outside my comfort zone.

eBook 60

eBook Creativity Agency Exercises 60

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Shift Communications

JUNE 12, 2015

If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy. In many cases, it will be a landing page that can help drive conversions, whether it’s downloading an eBook or registering for an event. That doesn’t leave you a lot of room.

Writing 60

Writing eBook Policies Advertising 60

Solo PR Pro

JANUARY 6, 2015

Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! For solo professionals who want to extend their capabilities while remaining a solo firm, or for those who need extra help on their way to becoming a larger agency, working with subcontractors can be a smart strategic move. Get It In Writing!

eBook 40

eBook Creativity Twitter Tools 40

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Image: Twenty20 via Pexels, Creative Commons CC0. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Don’t create custom hashtags.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g.

Marketing 55

Marketing Resources eBook Construction 55

Public Relations Sydney

JANUARY 12, 2015

Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Have you been a guest blogger? Let us know your thoughts in the comments below.

Pitching 40

Pitching How To eBook Blogging 40

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life.

Agency 60

Agency Creativity Infographics eBook 60

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Annual spending on PR software grew 14.7% to approximately $5.5

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. If they aren’t cerebral, then work on an eBook with short passages and quotes.

Survey 60

Survey Trends Marketing B2B 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Dove did a great job reaching their target audience through innovative and creative videos. eBooks : eBooks offer content in a very long format which is often packed in a PDF. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Do you have any of your own?

Banking 85

Banking How To eBook Infographics 85

ZudePR

JUNE 6, 2016

I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

OCTOBER 7, 2019

With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Think outside the box.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. It means it’s time to get creative. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. I spent the first 3.5 years working on the technology PR team. Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

DECEMBER 11, 2018

Do it yourself – A lot of companies use employment agencies and headhunters to find candidates to fill open positions. They don’t know the company’s marketing goals – In the eBook All Employees Are Marketers , the author talks about a discussion he had with a senior manager at a shoe company. Probably not. Develop a Style Guide.

Training 40

Training Employee Customer Service Crisis 40

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

JANUARY 14, 2015

For PR and marketing professionals that are agency-side, there’s an even bigger whammy: if you infringe on someone’s copyright, both you and your client may be sued for damages. If you share an eBook for lead generation purposes that has someone else’s material in it without permission, that would be a copyright violation.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were.

Ethics 52

Ethics Communications Print Television 52