CMOs: Hire the Right Marketing and PR Firm. And Avoid A Cattle Call
Polaris
NOVEMBER 24, 2014
A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Is the scope of work regional, national or international?
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