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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224
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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

Agency 223
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334
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Finding confidence from feedback 

The Hoffman Agency

Once I understood that my managers and team leads felt a responsibility to me to provide constructive comments, I wanted to open the door for them to do so. By accepting constructive feedback, I found the courage to try new things. Instead, I’ve unlocked my creativity. And it felt freeing.

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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Be tech-savvy – and then some.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

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