Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Blogger outreach gets personal.

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Marketing Content Marketing Social Media Employee 215

Shift Communications

SEPTEMBER 18, 2017

We see the future: a prediction of what my blog’s likely traffic over the next 12 months will be, based on machine learning analysis of the past 5 years. Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one.

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

OCTOBER 2, 2017

Data scientists, to build predictive models from our data. Data-driven PR professionals, to take the models and turn them into programs of action for our brands and clients. Most PR departments and agencies are lucky to have even one of the three, largely due to cost. Christopher S.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? How does it go wrong?

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

DECEMBER 28, 2015

If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Our clients now gain a competitive edge through better data, analysis and insights. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. For example, we can see in the Demo Account Google’s eCommerce data. For classes and instruction.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Marketing Analyst . Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. These individuals will be able to perform an accurate predictive analysis.

eBook 104

eBook Analytics Data Software 104

Shift Communications

FEBRUARY 13, 2017

Views are what start our journey towards video marketing success, but even this number can be misleading. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have.

Video 117

Video Measurement Communications How To 117

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Which content and topics are getting the most clicks when marketed through owned and paid channels? Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

OCTOBER 26, 2017

Implications for Marketing and PR. While the Chief Digital Officer may not have a direct connection to corporate communications, public relations, or marketing, their work directly impacts us. The CDO knows where all the data is and how it’s being used. Vice President, Marketing Technology. Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 21, 2018

While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. Senior Marketing Strategist. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Why does the Citizen Analyst matter to marketers and communicators?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Why does the Citizen Analyst matter to marketers and communicators?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Why does the Citizen Analyst matter to marketers and communicators?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 23, 2015

Your passion will cause you to investigate more data sources, to not take what you hear in the media at face value. How rigorous would your analysis be? If our focus is driven by passion, how can we truly focus on data we don’t care about? You must stand for your core values, and give your data a voice.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

NOVEMBER 23, 2015

Your passion will cause you to investigate more data sources, to not take what you hear in the media at face value. How rigorous would your analysis be? If our focus is driven by passion, how can we truly focus on data we don’t care about? You must stand for your core values, and give your data a voice.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

DECEMBER 1, 2015

In the hierarchy of analytics, data is the stuff, the raw materials. Data is what’s stored in your database, crammed into your spreadsheets, cluttering up your hard drive. Analysis comes from the Greek word analein , to loosen up. Here’s a simple example of the differences among data, analysis, and insight.

Hotels 60

Hotels Analysis Analytics Data 60

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Vice President, Marketing Technology.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

FEBRUARY 22, 2016

We see hidden correlations at work with very large phenomena like weather and the stock market. To find the truth in our data, we must keep going, keep digging. Services like Kaggle Datasets and Data.gov provide rich resources for us to supplement the data we’ve been given with additional context. What makes a stock go up?

Data 60

Data Analytics Analysis Examples 60

Shift Communications

OCTOBER 31, 2016

Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. to agenda-driven data. Vice President, Marketing Technology. See a meme on Facebook or a viral article?

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. to agenda-driven data. Vice President, Marketing Technology. See a meme on Facebook or a viral article?

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR? It sounds pretty good, doesn’t it?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JUNE 22, 2015

Instinct would say yes, but we cannot run a marketing department on instinct alone. Do the same level of data-driven analysis on your own content. Vice President, Marketing Technology. Vice President, Marketing Technology. Do these activities matter? Christopher S. The post Does social media sharing matter?

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

JULY 24, 2017

The platform scours social media, news sites and forums for mentions of these words, which can be exported for further analysis. Another data source G.W.’s 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The post Shark Week Case Study: A Lesson in Crisis Management, Pt.

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Case Study Crisis Management Crisis Study 94