Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience.

Google 120

Google Advertising Advertising Film 120

Konnect Agency

MAY 11, 2023

As Gen Z dives into the Lemon8 experience, they discover a world of trending topics, including fashion, beauty, food, wellness, and travel, each with its own dedicated space. Recommendations from trusted friends and influencers carry more weight than traditional advertising.

Social Media 52

Social Media Agency Media Mobile 52

Cision

NOVEMBER 10, 2015

They leveraged Donald to address voyage incidents, reinforce safety as the highest priority, discuss cruising as a great vacation and value, and discussed new business strategies to change how the world’s largest travel and leisure company operated.

Crisis 120

Crisis Brand Branding Crisis Communications 120

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. My hobbies outside of work include…golf, progressive causes and traveling. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. All you have to do is look to the day’s theme or type and go from there. #8:

Social Media 120

Social Media Media Instagram Advertising 120

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. The brand’s exceptional storytelling is honest, inspiring and downright sobering. But why does Always’ campaign work?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Cosmoblogawards. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. While quickly becoming a leader and serving in several officer positions within the organization, she has traveled to numerous PRSSA National events over the years.

Sports 0

Sports Leadership Internal International 0

Mark My Words

MAY 3, 2022

Netflix vs TV An obvious selling point of Netflix over traditional broadcasters has always been its lack of advertisements, but even this is under threat, with the proposition of a cheaper ‘ad-supported’ subscription tier, despite CEO Reed Hastings announcing in 2015 that there was “no advertising coming on to Netflix.

Film 60

Film Advertising Advertising Consumer 60

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. My hobbies outside of work include…When I can, I love to travel and see and experience new places.

Film 120

Film Creativity Brand Branding 120

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Then it went through a down period in the dot-com tech bust era, and especially after 9/11 when no one wanted to travel.

Marketing 62

Marketing B2B Print Technology 62

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. When the US federal government announced a travel ban on seven Muslim-majority nations, Airbnb knew it was time to make a stand. This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. They allow users to share captivating visuals and narratives of their travel experiences.

Tourism 88

Tourism Social Media Travel Marketing 88

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This podcast, as with their subsequent books, including Think Like a Freak , which you can pick up at the airport and whiz through in a single coast-to-coast flight, is the continuation of that storytelling.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

NOVEMBER 10, 2015

It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Do this by being authentic storytellers and finding the right consumers with whom to connect. Oliver Luckett giving his keynote presentation, “Wild Efficiency: The Science Behind Social.”.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. brand promise. Heck if I know.

Storytelling 308

Storytelling Local Airlines Technology 308

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. The travel company is helping lucky fans do just that on a weekly basis. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back.

Marketing 174

Marketing Employee Content Marketing Training 174

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52