Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 17) “I help companies make more money by getting good publicity.”.

Employee 150

Employee Print Writing Survey 150

Marketwired

APRIL 12, 2016

Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following. Podcasts Can Help Advertisers Reach Niche Audiences. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Captain Tom’s story had many of the classic elements of a great story: a plot, a hero and multiple emotional triggers with which the public could connect.

Radio 89

Radio Skype Print Local 89

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling. Or you just didn’t find the story?”.

Wireless 102

Wireless Storytelling Radio Analysis 102

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples. S-Town Podcast. “ Serial” is back! Sometimes PR achieves that, but this one is the real deal.

Airlines 136

Airlines Comparison Facebook Video 136

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. Today’s most effective PR relies on emotional storytelling to make connections with consumers. But one thing that hasn’t changed?

Film 136

Film Local Leadership Radio 136

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So, I started off with a so-called advertising agency at the very beginning and then turned step by step.

B2B 52

B2B Communications Media Newspapers 52

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. This is a guest post by Courtney Lukitsch. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. This imagined anger isn’t hyperbole: Pew reports that 90 percent of the general public is sympathetic to the sacrifices made by post-9/11 veterans.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60 Freakonomics Radio. (~40 Here’s the link for the program on iTunes. Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

MAY 28, 2015

NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Aly is a young public relations professional who gives you new hope in the future of politics. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. 3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages.

Pitching 40

Pitching Media Small Business Writing 40