Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”.

Employee 149

Employee Print Writing Survey 149

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

PR Fuel

NOVEMBER 20, 2020

Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. We’re here to take care of your PR writing for you.

Radio 63

Radio Print Writing Consumer 63

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. Write a snappy email subject line that will grab attention, but stay away from clickbait. If the image is to go into print, it needs to be at least 1MB. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. You’ve helped clients get placed in a number of publications.

Print 120

Print Tourism Transportation Film 120

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 52

Financial Content Marketing Marketing Banking 52

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. Stu Opperman, APR hadn’t always planned on being a solopreneur.

Meeting 131

Meeting Radio Sports Telecommunications 131

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Two data points from the past week should concern you if you work in marketing, media or public relations. Newspaper brands continue to suffer as readers shift from print to digital. Sarah Hall has rebranded as Sarah Waddington. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). How much money do PR professionals earn?

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. YouTube is also incredibly vital to advertising. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Technology 73

Technology Print YouTube Financial 73

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. In other words, TV ads only ran when people were most apt to buy stuff. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 15, 2017

“This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement.

Journalism 64

Journalism Brand Branding Advertising 64

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.

Journalism 85

Journalism Print Newspapers Advertising 85

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Their RobinHood platform improves image usage and the all-important headline.

Viral 120

Viral Data Web Trends 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. It’s expanded to include public affairs and government relations as the norm.”. From print to digital. Taking a stand.

Communications 123

Communications Crisis Internal International 123

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. Organize before you write. What’s your way in?

B2B 120

B2B Customer Service Software Technology 120

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

SEPTEMBER 1, 2020

million for the full year in 2018 , the last full year report the company published as a public company. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4

Internal 147

Internal International Tools Software 147

Maxim Behar

JANUARY 3, 2021

Tell us more about “The Global PR Revolution”, a book ranked recently among Top 10 of The Best PR Books of All Time by BookAuthority just couple of months after the publication. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Extreme views polarise public discourse.

Report 81

Report YouTube Privacy Web 81

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Ad values lack context: News articles and advertisements are not one in the same. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing. How do you think media relations has evolved in recent years?

Fashion 120

Fashion Pitching Journalism Social Media 120

NewsWhip

JULY 29, 2020

So we decided to analyze the local stories and publishers that are getting the most public interest. The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 120

Travel Agriculture Tourism Internal 120

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Stuart Bruce

JUNE 24, 2015

My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” It was just PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60