Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. A recent survey by Propel found that journalists respond to only about 3.27 One of the most common mistakes is expecting results right from the beginning. It takes time to tell a story and build credibility.

Media Relations 202

Media Relations Media Pitching Case Study 202

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising. Can your agency bring big ideas and execute?

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. while the mean gap was 25.5%.”

Survey 116

Survey Agency Report Corporate 116

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. If media relations is hard, so too is journalism and reporting. Advertising spends big money to rent out someone’s else’s audience.

Media Relations 112

Media Relations Media Survey Pitching 112

Landis PR

JULY 6, 2021

That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. A study published in “ Journal of Targeting, Measurement and Analysis for Marketing Vol. What is influencer marketing?

Marketing 52

Marketing Advertising Advertising Analysis 52

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. This has to do with the older demographic that occupies Facebook, who aren’t usually looking for video advertisements.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Editors and PR people traded notes more frequently when advertising sales and marketing also traded notes.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. emphasis added].

Study 141

Study Media Relations Media Measurement 141

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Cision

APRIL 4, 2016

The feelings that surveyed viewers said that they experienced most often were warmth, happiness, hilarity and surprise: each in greater frequency than any negative feeling. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

PRSay

JUNE 1, 2016

Half of the public relations practitioners who responded to a national survey on career advancement of professionals in communication fields (49%) said they had encountered barriers to moving up in their careers, citing lack of confidence, lack of encouragement, lack of mentorship, ageism and/or office politics as the reason.

Survey 60

Survey Study Training Leadership 60

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Cision

MAY 8, 2015

A recent PR Council member survey found that over 50 percent of firms responding had a planner on staff, 50 percent planned to increase investment in this area over the coming year, and 60 percent felt that having planners on staff helped them compete better with ad agencies, digital firms, branding shops and other public relations firms.

Creativity 120

Creativity Survey Advertising Advertising 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee. Dr. Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Conduct quick surveys. Snapchat can build two-way conversations and quick interviews with experts and influencers.

Video 120

Video B2B B2C Survey 120

Institute for Public Relations

APRIL 14, 2023

A survey of … Continue reading Influencers As Endorsers and Followers As Consumers → Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content.

Consumer 52

Consumer Survey Brand Branding 52

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 3, 2016

It stood for (actually, stands for, as MIMA has re-ignited the series a bit ) “Conversations about the Future of Advertising.” The Minnesota Journalism Center and University of Minnesota (specifically, Nora Paul, Sue Couling and Betsy Andersen) have been fantastic partners. What the heck is a CATFOA, you ask?

Communications 60

Communications Media Journalism Social Media 60

Beyond PR

JANUARY 4, 2018

It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. Around the world, 55 percent of those surveyed said they were unsure whether or not there was any digital or real-world behavior driven by the brand’s content. The requirements for a successful comms professional are changing almost daily.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives.

Financial 164

Financial Video Consumer Data 164

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Bell holds a degree in journalism from the University of Missouri School of Journalism. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Shift Communications

SEPTEMBER 14, 2016

While coverage in the New York Times or Wall Street Journal is always a tremendous asset to brand building, it doesn’t always help achieve other goals you’ve defined for the year. For many clients, the data shows that bigger isn’t always better when it comes to media placements.

Strategy 60

Strategy Marketing Data Content Marketing 60

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. We surveyed the best financial email newsletters, drawing inspiration from many of them. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Marketer’s Confidence Survey Demographics. Marketer’s Confidence Survey Says Grow! What jumps out at you?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. 1) The top challenges in journalism. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. Is the process of media relations getting harder? Some 400 “U.S.-based

Survey 93

Survey Journalism Study Pitching 93

PRSay

FEBRUARY 27, 2017

At the time, that meant I would likely end up doing some form of journalism. As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising. This sparked my interest and I made my decision to learn more about PR.

Conference 60

Conference Education Public Affairs Television 60

Sword and the Script

JULY 24, 2018

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. You need digital advertising for PPC and social ads.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. This is up 17% from last year where 51% said media relations was getting harder.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

SEPTEMBER 10, 2016

And even when you get past all that, one big challenge remains for the PR folks: What’s the value of a placement in the Wall Street Journal? Survey research suggests digital talent is the top skill CMOs are seeking on their teams. launches a rebranding program or advertising blitz to show short term results. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. Yeah, that was the first form which then evolved into me doing journalism. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59