The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Write web content. Infographics. There are many ways to distribute and amplify your content: Social advertising. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Write web content. Infographics. There are many ways to distribute and amplify your content: Social advertising. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. Here's how: 33 Content Marketing Promotion Ideas. Which of these content promotion ideas was new to you?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. 6) Video File: We''re all hitting YouTube for one reason or another.

Infographics 98

Infographics Energy YouTube Mobile 98

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

MARCH 3, 2017

You’ll find that if you don’t have a good hypothesis that questions will be nearly impossible to write. Think back to high school when you learned about the five-paragraph essay – wasn’t the hypothesis always the hardest part? Simplicity always won. Will Anyone Actually Care? Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. And when you get set up, don’t simply advertise your services.

Web 40

Web Pitching Local Report 40

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Be snackable. Consumers love short and punchy.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Problem: You know you need to write content, send emails and develop an integrated content marketing program to tell your organization’s story and drive donations and support, but it all feels overwhelming. Free initial plan, but also has an amazing nonprofit rate of $39.99/year

Nonprofit 76

Nonprofit Tools Marketing Skype 76

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48