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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Don’t underestimate the power of paying an advocate for just a few hours of their time to look over your content. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Clients typically offer extra support during these meetings to work around conditions or disabilities.

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The story of content: New documentary film on content marketing

Stuart Bruce

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. How blogging fits into a content marketing strategy.

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AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Piloting AI ™ Workshops.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Content Marketing World Conference and Expo. Tech industry.