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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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Consumers Want to Travel, Here are PR Strategies that Will Make Them Book The Trip

5W PR

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation. This demonstrates a commitment to the peace of mind of the travelers and fosters trust in the brand.

Travel 78
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How Well Do You Know Your Customer?

5W PR

Now, brands have even less time and space to work with when it comes to connecting with consumers. Consider the example of a millennial woman, the target of many brands hoping to sell everything from makeup to dental care. What are some opportunities to connect with her that competing brands may be missing?

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The Top Tech PR Stories Of 2015

ImPRessions - Crenshaw Communications

That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. ” It’s an innovation likely to change transportation forever. The self-driving car is more than just a hilarious segment on HBO’s “Silicon Valley.”

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 75
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Behind the Headlines With Nick Hawley

Cision

What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today? Every medium you use to promote or talk about your brand should be cohesive and interconnected, on-message (the same message!), Some brands really lend themselves well to print and out of home advertising.

Print 120
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Happy little Vege-stunts

Prakkypedia

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. Other food brands around the world have had fun with improbable flavours or products.