Advertising Agency eBook Marketing 
Shift Communications
FEBRUARY 11, 2015
Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. We’ve mined insights for marketers and communicators about changes in the social media landscape. Marketing Analyst. What new innovations arose?
Polaris
JANUARY 13, 2015
If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.
Cision
JUNE 6, 2017
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.
Shift Communications
NOVEMBER 18, 2014
SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.
Cision
JANUARY 3, 2018
The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. So what’s the solution?
Public Relations Sydney
SEPTEMBER 21, 2014
As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.
Expert insights. Personalized for you.
60 
Let's personalize your content