Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

MARCH 3, 2015

Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Photo Credit: IMDB.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

APRIL 14, 2015

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself. The solution is simple: opinion out, data in. To quote Sherlock Holmes from A Scandal in Bohemia, “It is a capital mistake to theorize before one has data.

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. The need for this will only increase. Contact us today!

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JUNE 12, 2017

Once we have qualitative data, we blend it with quantitative data to understand our customer behavior, then modify our sales, marketing, advertising, and public relations strategies to align with our customers. That’s how we create true business impact, true business results with public relations. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. After the beta, Twitter rolled out 280-character tweets to all users.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 12, 2018

Advertising creates mindshare. cta] The post The Most Important Metric in PR Today appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The more it increases, the greater true awareness of our brand exists in the minds of our audience. Word of mouth creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on my commute to work. Impressions are worth nothing by themselves. Why do we measure impressions?

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Impressions are a diagnostic metric; if your earned media placement or advertisement is seen by zero people, then for certain we can determine that its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on the commute to work. Impressions are worth nothing by themselves.

Analytics 60

Analytics Measurement Software Advertising 60