Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Smaller brands might only get 2-3 unlinked mentions per year. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. Optimize your content. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today.

Tools 136

Tools Publicity SEO Measurement 136

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. People will also trust your brand more when reputable publications write about you.

SEO 74

SEO Engineering Web eBook 74

Buzzstream

JULY 7, 2021

The target hub pages are home to all of the content for the home ownership and car buying tips related posts. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. In this case, it can help to build links to those specific pages.

Case Study 113

Case Study Study Strategy Leadership 113

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency.

Web 60

Web Internal International Storytelling 60

Beyond PR

SEPTEMBER 8, 2016

Sometimes moving forward means pausing and assessing what’s working right,” said Kristina as she cautioned marketers to be careful of prioritizing innovation over improvement. “At some point, we have to face facts and need to improve on what we’re doing.” However, it is the message we needed to hear.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Buzzstream

DECEMBER 5, 2023

Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 5, 2023

Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Cision

SEPTEMBER 26, 2017

There are always new challenges to struggle and multiple and new areas to explore to improve content marketing efforts. Provide readers with some actionable tips on how to handle challenges and achieve success in the long run. Content marketing has never been more important. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ZudePR

JUNE 6, 2016

9,000 words of actionable advice. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. I'm writing a blog post on how the best communicators "go deep" and get stuff done.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JANUARY 14, 2017

Every action a business takes or communicates ought to trace back to those messages. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Study 60

MaccaPR

JUNE 3, 2014

was looking for a turnkey way to promote our webinars and improve our email targeting efforts. Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". based Deluxe Corp.? First and foremost, how do you define inbound marketing?

Marketing 91

Marketing Small Business Interviews Internal 91

Stephen Waddington

SEPTEMBER 18, 2020

Our industry is grappling with ways to improve race equality, and support, encourage and retain BAME talent. And we should improve access to professional development qualifications for those that wish to pursue them, which means extending those training budgets so that people don't have to rely on self-funding. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

JANUARY 27, 2011

I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us. Image: JKönig via Flickr, CC 2.0 Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. If you haven’t read it yet, the background is that I used HARO to source a query for BNET.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Here are nine essential tips that can help you get started. With these tips, you can create a wow-worthy release media outlets will want to share. Get started with these nine simple tips today. Know Your Audience.

Brand 108

Brand Branding How To SEO 108

Waxing UnLyrical

NOVEMBER 16, 2016

When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO. GIF resources like GIPHY have them stored in emotion and action based categories like happy, applause or agree – so they’re easy to place in context.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. 3) Chris Brogan. Grow your business by improving your capabilities and connections. Each episode brings you actionable tactics and strategies you can implement today for real business results. The #AskGaryVeeShow. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Enter: Content repurposing. Repurposing content means repackaging one asset into multiple formats.

eBook 129

eBook YouTube Video Social Media 129