Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Source: 2023 State of the Media Report by Cision.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. An “Interview” with ChatGPT: What is Public Relations? Need an extra pair of hands in 2024?

Blogging 114

Blogging Software B2B Survey 114

Bianchi Biz Blog

MAY 6, 2024

What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Automated pitch emails for stories that don’t concern my brand. Finish this sentence: If I am not reporting, I am … In meetings! Any pet peeves with PR people?

Meeting 86

Meeting Media Pitching Newspapers 86

Sword and the Script

APRIL 2, 2024

The change will take effect on April 2, 2024. However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. It was a very humbling experience.

Reddit 176

Reddit Software B2B Technology 176

Bianchi Biz Blog

APRIL 15, 2024

What advice do you have for PR people that want to pitch you? In reality, there’s a lot of behind-the-scenes coordination to keep a steady flow of stories and videos coming, so I’m probably taking time to plan a few weeks ahead. Any pet peeves with PR people?

Meeting 102

Meeting Media Journalism Interviews 102

The Hoyt Organization

JANUARY 25, 2024

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. This means the market volume will reach $102.90bn by 2028!

Strategy 93

Strategy Brand Branding SEO 93

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 192

Writing Communications Marketing B2B 192

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). If you are pitching me, focus on commercial trucking (Class 4-8). Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. In other words, pitch a story , not a product. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

FEBRUARY 12, 2024

I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

NOVEMBER 6, 2023

What advice do you have for PR people who want to pitch you? I might be in engineering, but that’s not my background; how a product or achievement relates to people is much more interesting to me than the product or achievement itself. Use people. You can connect with Emma on LinkedIn here.

Meeting 92

Meeting Engineering Journalism Media 92

Bianchi Biz Blog

AUGUST 21, 2023

What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. The amount of completely irrelevant pitches I get in my email drives me insane. I try to be easy to work with :) Any pet peeves with PR people?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Just existing, or doing a thing, isn’t enough to get news coverage anymore—especially in the current era of digital media audience declines and ever-tightening budgets.

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

OCTOBER 9, 2023

What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers. Know your audience. Also, do your best to build rapport with the editors and reporters covering relevant beats.

Transportation 99

Transportation Meeting Newspapers Media 99

Burrelles Fresh Ideas

JUNE 6, 2023

As part of the Burrelles Media Outreach suite , our new AI-assisted writing tool, PR CoPilot, helps you quickly produce the first draft of press releases and media pitching emails. Pair that with the ability to pinpoint specific journalists and topics, and you have a winning media relations strategy!

Communications 40

Communications Marketing Technology Data 40

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. It’s back … and in a big way!

Automotive 87

Automotive Mobile Software Technology 87

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. 9/mo for Individual plan. This tool is currently free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. 9/mo for Individual plan. This tool is currently free.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ).

Survey 176

Survey Marketing B2B Study 176

Bianchi Biz Blog

AUGUST 7, 2023

What advice do you have for PR people that want to pitch you? If you’re offering me a source, have a few different angles in mind and offer them as part of the pitch; “My client, Jane Smith, is an expert in X, and she can comment on A, B, C, D….” Hey, I’ve got this (whatever it is) but I’m not sure how it might fit into your coverage.”

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. PRophet is part of a larger company called Stagwell (NASDAQ: STGW), which also owns Koalifyed.

Employee 135

Employee Software Survey Tools 135