PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

Communications 190

Communications Sports Journalism Fashion 190

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 115

Blogging Software B2B Survey 115

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Bianchi Biz Blog

OCTOBER 9, 2023

What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers. Know your audience. Also, do your best to build rapport with the editors and reporters covering relevant beats.

Transportation 101

Transportation Meeting Newspapers Media 101

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Related: AI in Customer Service: The Race to the Bottom? Pair that with the ability to pinpoint specific journalists and topics, and you have a winning media relations strategy!

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. PRophet is part of a larger company called Stagwell (NASDAQ: STGW), which also owns Koalifyed.

Employee 137

Employee Software Survey Tools 137