Agility PR Solutions

OCTOBER 4, 2022

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […]. appeared first on Agility PR Solutions.

Brand 148

Brand Branding Study Consumer 148

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. So clearly, social media marketers are SAYING listening is important.

Social Media 143

Social Media Marketing Media Community 143

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

Agility PR Solutions

JANUARY 2, 2022

New research from digital media quality organization Integral Ad Science (IAS) uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimization (SPO) differently. released its latest research.

Media 147

Media Agency Report Brand 147

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion. Some of the key takeaways for 2022 brand campaigns?

Brand 88

Brand Branding Consumer Social Media 88

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

DECEMBER 22, 2022

We celebrated our 10-year anniversary, were named a Top 10 PR Agency by Prolific North, moved to a new office in the heart of Leeds City Centre and added more faces to our team – it’s been an amazing year all around. Working with fantastic brands. Working with fantastic brands. Here’s a quick round-up!

Case Study 62

Case Study Energy Creativity Agency 62

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year. appeared first on Agility PR Solutions.

Industry 85

Industry Brand Branding Report 85

5W PR

DECEMBER 26, 2022

Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively. So, what should a company know as they are looking to begin marketing on TikTok ? billion users by the end of 2022. The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. In this podcast episode, we dive into these topics with Rachel Auty, both a marketing and beer expert. One of the key challenges in the craft beer industry is standing out in a saturated market.

Brand 71

Brand Branding Marketing Retail 71

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What’s a marketer to do? We all saw the headlines from Las Vegas. There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. It takes extensive research and analysis to have a grasp of how consumer behavior works.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. PE lacks PR savvy.

Software 165

Software Marketing Leadership B2B 165

5W PR

DECEMBER 29, 2021

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. TikTok Marketing. In the last few years, many companies have focused all of their PR and marketing efforts on Instagram because of the platform’s fast rate of growth.

Social Media 60

Social Media Trends Media Instagram 60

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 85

Study Trends Industry B2C 85

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR.

Report 106

Report Publicity Marketing Pitching 106

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. Dec 12, 2022. Like any marketing strategy, it is important for clients to identify their company goals. It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Jobs Database. public relations. And for you?

Privacy 264

Privacy Meeting Strategy Social Media 264

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. And while social media budgets have indeed soared the last number of years, it’s usually marketing that’s in charge and many of those folks tend to devote most of those dollars to paid media vs. content creation and other forms of social that are working much better in 2022.

Social Media 153

Social Media Marketing Media Agency 153

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

DECEMBER 2, 2021

, many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Yep, sales and leads are a primary focus on many, many brands. WAY too far. We all know that.

Strategy 106

Strategy B2C B2B Resources 106

Shift Communications

DECEMBER 9, 2021

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we most identity with or see a clear brand identity for, we likely do. Brands work tirelessly on social media to cultivate a loyal, connected audience. In some cases, no.

Social Media 113

Social Media Communications Media Leadership 113

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. As the Insider article shared, “Baden’s specialty lies in nailing requests for proposals that brands issue when looking for adtech companies to run campaigns.

Retail 156

Retail Engineering Advertising Advertising 156

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. With all these benefits, it will leave the audience wanting more from your brand.

Agency 59

Agency Creativity Examples Conference 59

Konnect Agency

OCTOBER 20, 2022

Expo East, the sister show to Expo West, run by New Hope Network , is the destination for CPG brands, marketers, and the like in the second half of the year to see what’s new and trending in the industry. For years we’ve been educated by brands and the media about the benefits of maintaining and improving our gut health.

Trends 52

Trends Retail Consumer Survey 52

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Folgers (@Folgers) January 31, 2022. Folgers (@Folgers) January 30, 2022. And this seems to be a big ad agency issue. pic.twitter.com/QOlGc2ZEVs.

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. What brands or characters might bring to mind this color?

Creativity 52

Creativity Agency Survey Examples 52

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. With all these benefits, it will leave the audience wanting more from your brand.

Agency 52

Agency Creativity Examples Conference 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). However, I’m hopeful 2022 will be different. Who am I looking forward to meeting in 2022? 2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen. 4 – Laurie Blum, Vice President-Digital Marketing, CH Robinson.

Exercises 60

Exercises Meeting Energy Retail 60