PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Instilling trust is the 2021 challenge.

Trends 187

Trends Communications Skype Employee 187

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . In years past we’ve combined the PR and marketing statistics into a single post. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 154

Publicity Survey Pitching Creativity 154

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 11% said lack of alignment with marketing. 11% said lack of alignment with marketing. social media, content, etc.).

Communications 171

Communications Survey Education Leadership 171

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 8, 2021

“I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. “I I thought I was a marketer. Employees demand it.

Creativity 179

Creativity Facebook Technology Employee 179

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Global Marketing Strategy. Webinar Speakers.

How To 370

How To Internal International Employee 370

Stern + Associates

SEPTEMBER 14, 2023

Seeing Others” offers leaders and employees the tools to put themselves in a safe context, allowing frank discussions about the lack of recognition without assigning blame. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

PR in High Definition

JANUARY 26, 2021

Having recently reflected on how comms professionals and marketers have had to adapt with Just Marketing in May last year, our thoughts are already in need of a serious update. In 2021, we will now need to prepare for the ‘next normal’. More specifically, what does that mean for comms and marketing professionals?

Reputation 90

Reputation Creativity Employee Resources 90

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

PRSay

OCTOBER 22, 2021

Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Delta’s communicators also had to reach employees who don’t work in front of computer screens. “We

Crisis 78

Crisis Airlines Travel Internal 78

5W PR

MARCH 9, 2021

Although many marketers, including experts, consistently repeat the line “ content is king ” they tend to leave out essential details and hide helpful advice that business owners should be following. any media coverage or publicity that’s not generated by the company itself or its employees and collaborators?—?is is so important.

Media 88

Media Newspapers Engineering Employee 88

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

MAY 3, 2021

CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. ” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). .” They know they are in demand.

Marketing 88

Marketing Employee Leadership Local 88

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. MIT Digital Marketing Scientist Focused on Human-centered AI that Improves Customer Experience by Addressing Human and AI Bias. The Advantages of Inclusive Leadership. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Much more on the marketing side than most I know.

Banking 78

Banking Sports Meeting Insurance 78

Maxim Behar

SEPTEMBER 8, 2021

He is part of the Communications & Marketing Awards Judging Committee, which comprises the most respected executives, entrepreneurs, innovators, and business educators worldwide. The awards are produced by the creators of the prestigious American Business Awards and International Business Awards.

Internal 52

Internal International Education Employee 52

Offleash

DECEMBER 20, 2021

2021 was a welcome change from 2020 and gave us hope for the future. Here are 21 things that made us smile in 2021: 1. Global VC funding for Q3 hit $160 billion for an increase of 78 percent year-over-year, and the M&A market is projected to reach a record $6 trillion by the year’s end.

Sports 52

Sports Travel Conference Training 52

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” About 80% of managers are worried “about retaining valued employees.”

Survey 101

Survey Trends Marketing Creativity 101

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Happy New Year, reader. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse. Nerves are frayed.

Employee 156

Employee Crisis Reputation Creativity 156

Solo PR Pro

FEBRUARY 23, 2021

Key takeaways from the Edelman Trust Barometer 2021. The post What Do Communicators Need to Know About Trust in 2021? This includes CEOs, Boards, journalists, pundits, etc. There’s an overall feeling that societal leadership lies. Employer CEO’s (as in my CEO vs other CEO’s).

Biotechnology 80

Biotechnology Communications Leadership Employee 80

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

MARCH 27, 2024

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. The current and future employee is now a key strategic audience. News of layoffs and fears of automation obscure the fact that, by and large, companies really are scrambling for top talent.

Strategy 115

Strategy Communications Employee Groups 115

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. The post Can B2B Build Credibility with Content Marketing?

Content Marketing 94

Content Marketing B2B Marketing Examples 94

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Event & Experiential Marketing. Influencer Marketing & Blogger Relations. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

DECEMBER 10, 2020

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. There’s a lot of me-too marketing that happens in difficult times. Keep it real. People try to jump on to the bandwagon.

Communications 158

Communications Nonprofit Employee Film 158

Shift Communications

APRIL 13, 2022

Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. These capabilities make it the clear choice for Account-Based Marketing. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. They started with Facebook and Instagram.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

MARCH 22, 2022

director analyst in the Gartner Marketing & Communications practice. The findings in the Gartner survey were reflected in a survey of 300 senior communications professionals published in June 2021 (88% report having 11 or more years of experience). from November to December 2021.” click image for higher resolution).

Survey 96

Survey Communications Employee Technology 96

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. The Covid marketing brain: How marketers are thinking and acting in new ways. Marketers have had to shut down some plans, rethink others and completely move away from their usual timeline.

Reputation 133

Reputation Creativity Crisis Employee 133

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Marketing: brand platform and alignment with sales The lines between marketing and communication continue to blur.

Corporate 113

Corporate Communications Government Crisis 113

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. It’s important to keep the relationship with both the client and the departing employee. Emerging Trends.

Employee 130

Employee Guidelines Meeting Trends 130

Sword and the Script

MAY 3, 2022

billion in 2021 . The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. billion in 2021. billion in 2020.

Software 100

Software Study Pitching Analysis 100