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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Your business is likely to go through several iterations of positioning and message adjustment as they grow.

Training 195
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Maxim Behar Among PRCA MENA Regional Award Judges 2021

Maxim Behar

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. Winners will be announced at the PRCA MENA Regional Awards 2021 event in Dubai on February 2021.

Ethics 52
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A new term for professional communicators

Stephen Waddington

Here are some of the issues that need to be front of mind as we head towards 2021. Internally it will focus on the balance of home and office working. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The market for roles is booming as we learn to live with COVID-19.

Publicity 199
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DEI Initiatives: Hey Alexa, Should I Issue a Statement For This?

Shift Communications

2021 was a whirlwind year in terms of keeping up with events that shook our country. Roll out internally, first — before going external, make sure all employees are aware of the position and any actions the organization has decided to take. Take the lessons from 2021 to build a plan. Are they expecting you to issue a statement?

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A Guide to Pride Without Pandering

PRSay

For corporate communicators, Pride in 2021 can seem confusing and challenging. Speak out against anti-LGBTQ efforts at the local, state and national level — This means advocating for our humanity not just when it’s convenient, but when it’s necessary. LGBTQ people are voters, employees, family members and consumers. Always in all ways.

Employee 201
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How Can Financial Services Organizations Use Social Media?

wiredPRworks

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Her podcast, Growing Social Now, launched in 2021.