Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Public Affairs Ethics 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Burrelles Fresh Ideas

MAY 21, 2024

In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce. Strategic partnerships: Collaborating with mental health organizations, advocacy groups, and experts can amplify the impact of corporate initiatives and extend their reach to new audiences.

Employee 97

Employee Pinterest Resources System 97

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. There were some serious PR blunders in 2020. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

OCTOBER 29, 2019

Best practices that you should be considering if you’re thinking about starting a podcast for our company or organization in 2020. There’s a lot to be said for the fact that a podcast allows you to do a different kind of storytelling. As I moderated, and listened, a number of common themes emerged.

Corporate 104

Corporate SMB Banking Employee 104

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

Publicity 111

Publicity Writing Guidelines Construction 111

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The order of precedents of these methods is very similar to the last time this question was asked in 2020. Top three comms challenges.

Survey 137

Survey Communications Measurement Internal 137

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

AUGUST 18, 2020

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” We dug into this in the 2020 JOTW Communications Survey this year. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” Why was this going to happen?

Ethics 104

Ethics Communications Survey Public Affairs 104

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey.

Survey 121

Survey Communications Ethics Measurement 121

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Advertising is a distant third. The results?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 174

Marketing Employee Content Marketing Training 174

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? million fake accounts between October and December 2020. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Solo PR Pro

JANUARY 11, 2022

Michael Ares, MDA Corporate Marketing, LLC. ??My My primary business goal for 2020 is to find the right balance of client size and number. This is something we’ve helped do for our clients — using storytelling and content to expand awareness of a business and bring in new prospects. Sandra Fernandez, Big Oak Tree Media.

Writing 98

Writing Community Storytelling Education 98

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. Moving towards corporate social responsibility (CSR). This year Dunkin’ Donuts announced it would eliminate all Styrofoam cups from its stores by 2020, taking a step towards CSR.

Trends 106

Trends Social Media YouTube Storytelling 106

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

Survey 104

Survey Marketing B2B Content Marketing 104

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Embrace storytelling. If a corporate social responsibility program doesn’t exist for your client, start one now. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. If you enjoyed this post, you might also like: Storytelling is the Essence of Brand Development; Off Script No. Have you ever heard of telematics? will be equipped with it (opens in PDF).

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 96

Social Media Marketing Media Creativity 96

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. ” In Q1 of 2020, new leads increased 115 percent year-over-year. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

For most of 2020, b2b software has had about twice as much interest. ” In Q1 of 2020, new leads increased 115 percent year-over-year. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails.

B2B 85

B2B Content Marketing Trends Marketing 85