Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. In 2020, the company quietly went IPO raising $400 million. Sober AI edits.

Brand 151

Brand Branding Reddit Pitching 151

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The lack of employee experience is a new challenge near the top of the list for the first time. 2020 JOTW Communications Survey.

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. And it’s 2020, so I get a pass on cussing. Most corporations are very conservative and would never take an unnecessary risk like this. at the highest level at Tesla with the source saying, ‘We no longer have a PR Team.”

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Isentia , the largest provider in the Asia-Pacific region, reported revenue for fiscal 2020 was ~$78.3

Internal 147

Internal International Tools Software 147

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Blog: What is PR?

Survey 122

Survey Communications Ethics Measurement 122

Stern + Associates

NOVEMBER 13, 2023

But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 139

Government Survey Ethics Media 139

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Advertising is a distant third.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> times Klear’s revenue in 2020. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. PR tech mentions.

Tools 101

Tools Survey Pitching Analytics 101

Landis PR

JUNE 28, 2021

Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client). It happened because of a renewed commitment to corporate social responsibility and a new commitment to build a culture of care for customers. Employees were more than just workers; they were people, some like family, going through trauma.

Industry 85

Industry Retail Employee Crisis 85

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented. Articles, blog posts and content picks. Did you know?

Company 151

Company Tools Technology Software 151

PR in High Definition

SEPTEMBER 22, 2020

Listen to your employees. One of the things that the Employee Comms After Sudden Transformation guide talks about is conducting a cultural diagnosis to see where your employees stand and how they might be feeling. Give back however you can, personally, professionally, corporately. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. There will be no shortage of wedge issues drawn along party lines in the lead–up to the 2020 election.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). It immediately generated responses from my newly formed network, and two of those responses led to job offers, with one of these leading to my getting hired for a corporate VP job.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

OCTOBER 5, 2021

I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. Q4 pushes event hosting tool for investor relations. Content picks.

Software 156

Software Tools Print Technology 156

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Practical Law Construction

SEPTEMBER 15, 2020

In March 2020, Kingstone issued an interim application for payment. on 20 March 2020, it asked RICS to appoint an adjudicator. More of that below, but it is worth mentioning that it later emerged that Kingstone’s representative, Mr Barker, had covertly recorded the meeting on 20 March 2020. The covert recording.

Construction 52

Construction Meeting Privacy Film 52

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. e) Championing a customer-centric corporate culture. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. Census Bureau, by 2020, 36.5 Nevertheless, a large number of U.S. According to the U.S. percent of the U.S. population will be comprised of Blacks, Asians/Pacific Islanders, Hispanics/Latinos and Native Americans.

Resources 60

Resources Education Ethics Corporate 60

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Going forward, we must start to take cancel culture seriously. You can read it here.

Trends 71

Trends Reputation Course Media Relations 71

Practical Law Construction

DECEMBER 1, 2020

In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted. of the RIBA Standard Professional Services Contract 2020 ). The impact of BIM on copyright licensing strategy.

Construction 52

Construction Technology Course Blogging 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Practical Law Construction

NOVEMBER 3, 2020

A question that routinely arises in practice, this scenario is perhaps more relevant now than ever, not only because of COVID-19 but also because of the Corporate Insolvency and Governance Act 2020 (CIGA) that our colleague, Primrose Tay, blogged about. This blog will take a closer look at this question.

Construction 52

Construction Exercises Blogging Writing 52

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. For most of 2020, b2b software has had about twice as much interest. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 145

B2B Trends Video Course 145

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020).

Technology 94

Technology Software Resources Pitching 94

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. For most of 2020, b2b software has had about twice as much interest. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

MAY 3, 2022

billion in 2020. “While the larger providers had a better year than in 2020, there is still a really noticeable trend for buyers to turn towards smaller and more nimble suppliers,” said report author Chris Porter , Director at Porter Walford Consulting and a consultant to Burton-Taylor. to approximately $5.5

Software 101

Software Study Pitching Analysis 101