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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185
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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Artificial intelligence also has the potential to revolutionize journalism. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

Publicity 167
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Public relations calendar for 2018

Stephen Waddington

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 6 to 9 August — Association for Education in Journalism and Mass Communication, Public Relations Division , Washington DC. 4 to 5 October – ICCO Summit 2018 , Dublin.

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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174
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Corporate blogging up among Fortune 500, but broadcast mentality prevails

Communications Conversations

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. Photo credit: Pixabay.

Survey 104
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Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 

Sword and the Script

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k.

Survey 118