Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

JANUARY 13, 2016

President Barack Obama’s 2016 State of the Union address generated close to 1.4 We tracked the influencers and created the Top 20 #SOTU Social Influencers list using Cision’s Influencer Search. The following list was pulled during Obama’s 8th and final State of the Union Address on January 12th, 2016 at 9 p.m. S8mimoVmTH.

Twitter 120

Twitter Travel Internal International 120

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Visit our archives for previous Social Media Week coverage.]. Pictured ~ Real Talk: Multicultural Social Influencers panel ( Luvvie Ajayi @Luvvie on left and Patrice Grell Yursik @afrobella on right). Photo Credits: Paige Krzysko.

Social Media 40

Social Media Media Infographics Storytelling 40

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

DECEMBER 17, 2015

A uthenticity is the best social media strategy. Recognition is a valuable currency on social media. Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! PR is now a two-way conversation between the brand and its audience.

Brand 120

Brand Branding Nonprofit Storytelling 120

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Web 116

Web Data Trends Brand 116

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? As I mentioned, I’ve done all sorts of things in media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. 15) PR salary growth remains flat.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. My favorite social media platform is…Instagram — as the saying goes, a picture is worth a thousand words. wasn’t enough.

Film 120

Film Creativity Brand Branding 120

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. in a Google Cardboard v2.0 virtual reality kit.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Hello, how are you?

Strategy 40

Strategy Brand Branding Journalism 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 200

Writing Communications Marketing B2B 200

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. — Kevin C Hartman (@KevinCHartman) July 14, 2016. 3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes.

Publicity 40

Publicity Ethics Creativity Travel 40

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.” Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52