Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 13) Storytelling the hottest trend in PR in 2018. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), Why the corporate blog isn’t content marketing’s home base anymore. Instagram Zero in 2016? I blogged about it earlier this year, too. And when it does, you want to be ready.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. Storytelling through the Eyes of a Child. 3 Tips for Getting Your Online Video Act Together for 2016. .” ” 5. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Rock the Status Quo

SEPTEMBER 23, 2015

The next year will be even more incredible, with an AMAZING 2016 lineup of guests coming your way. Troll control with Jay Baer, writing tips from Ann Handley, content marketing with Mark Schaefer, agency growth hacks with Ketchum’s Stephen Waddington, storytelling brilliance from Michael Margolis (GetStoried) and more.

Twitter 100

Twitter Social Media Resources Google 100

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

APRIL 11, 2018

And by “story” she means not only the articles and blog posts that might get written but the highly personal juxtaposition of multimedia content that’s now easy to create from a smartphone. Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful.

Instagram 74

Instagram Pitching Media Tourism 74

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. The 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates.

Telecommunications 120

Telecommunications Privacy Software Data 120

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. What are your thoughts about user-generated content? For example, emojis and the use of emojis for targeted marketing. Create a content calendar.

Case Study 110

Case Study Content Marketing Strategy Facebook 110