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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

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PR Job Coach - Untitled Article

PR Job Coach

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.

Corporate 274
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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150
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Unconventional paths to PR: How did we all get here? (Part 2)

The Hoffman Agency

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36
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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

The marketing spend on domestic markets has steadily increased – by 10% since 2012. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. Give our services a try. Talk to Us !

Study 120
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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

Although he got his start in the agency world at Weber Shandwick, he quickly moved to the corporate side and joined transportation technology company PeopleNet—now Trimble Transportation — in 2015. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. Digital. .”

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Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.