2012 Advertising Blogging Community 
Onclusive
MARCH 21, 2018
In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?
Waxing UnLyrical
APRIL 4, 2019
Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.
Sword and the Script
MAY 11, 2019
In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Money to promote the new community. It’s their online spokesperson(s).
Mindful Marketing
NOVEMBER 28, 2019
GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”
5W PR
FEBRUARY 20, 2019
Online communities have formed the core of the internet since the technology’s inception. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Use Photos.
Buzzstream
MARCH 31, 2020
Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Despite my heart being firmly in the world of link building, I understood why.
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