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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Good crisis communications teams stay prepared for these kinds of events. And returning to hockey, Air Canada threatened to pull its NHL sponsorship if changes weren’t made to reduce the number of serious head injuries plaguing the league in 2011. The NHL adopted new rules to limit concussions. .

Brand 148
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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. I've taught at NU since 2011.

Education 107
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Become a Weather-Ready Nation Ambassador with the National Weather Service

Melissa Agnes

Note from Melissa: As promised on this week’s episode of The Crisis Intelligence Podcast , here is more information on the National Weather Service’s Weather-Ready Nation Ambassador Program. Listen to episode #032: The National Weather Service’s crisis communication strategy with Daniel Noah.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Managing a crisis communication situation with empathy. Please support my blog by sharing it with other PR- and communication professionals. Here are seven real-life situations where the Theory of Mind can make a difference: Crafting a press release that resonates with journalists. Tailoring pitches for diverse audiences.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Images from each made the annual report with a community theme of new life and recovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~. 2011 Update.