ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? Why don’t we just dive right in? We didn’t see a lot of guidance on that specifically.

Agency 80

Agency Publicity Ethics Analysis 80

Maxim Behar

APRIL 14, 2024

Ultimately, all my endeavors over the years gather around one single concept – a love for what I do. My father was a senior diplomat, but I couldn't even imagine asking him for any money. What motivates you to share your experience and knowledge in the form of books? It's a unique feeling that I will never let go off.

Writing 59

Writing Social Media Meeting Interviews 59