Remove Publicity Remove Technology Remove Viral Remove Wikipedia
article thumbnail

The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. What they found was that the hotness of topic, time in the public sphere, and desire for a new topic vary greatly and depend on the media type. Positive content is more viral.

article thumbnail

Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. 3 I’ve written about this mental model in Walter Lippmann: Public Opinion and Perception Management. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. 1 Charlie Munger. 2023, October 29).

How To 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My Segway Ride

Flatiron Communications

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ The planning was soon underway to launch the technology. He chose to do the interview anyway.

article thumbnail

10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

In Wikipedia. Walter Lippmann: Public Opinion and Perception Management. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. Viral Loops (or How to Incentivise Social Media Sharing). In Wikipedia. 2023, November 28).

article thumbnail

44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]