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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106
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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

Presenter: Steve Radick, VP, Director of PR, Brunner. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .'” PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016.

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Is it shared by the NYT?

Agency 100
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15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. That’s what 20 th Century Fox thought when it took a chance on George Lucas and his Star Wars idea. Marketing has evolved substantially – as anyone that works in marketing will attest.