Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 65

Meeting Automotive Engineering Media 65

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

Journalistics

JANUARY 3, 2016

In the first three years of Journalistics, we published 236 posts. In the following four years, we only published 34 posts. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

In the first three years of Journalistics, we published 236 posts. In the following four years, we only published 34 posts. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40