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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. We are a business-to-business weekly newspaper covering the trucking and logistics industries. I’m proud of the work our team at Transport Topics has done in trade show coverage. A space to watch, for sure. Know your industry.

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Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. No reader required. So who were the big winners in Dublin?

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The following Sunday, with a full week of the circus performances to go, Ringling Brothers, graced the front page of the largest regional newspaper serving the dense suburbs of Fredericksburg and Northern Virginia. How else would you transport a dozen elephants? The story was glowing. It has several full-color pictures. Talk to Us!

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S. Apple Podcasts.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. But in fact it is just as likely to work in our favour as it is against.