PR for Anyone

NOVEMBER 3, 2021

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

Real Estate 223

Real Estate Local Pitching Media 223

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) All of us in PR can learn from old media''s self-importance.

Journalism 41

Journalism Real Estate Print Newspapers 41

Beyond PR

MAY 17, 2018

Send More Multimedia in PR Pitches. We have not yet relied on video to tell the whole story for a brand or pitch, but we like the opportunity to include it in our repertoire when we have the resources to produce or supplement content,” she says. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54