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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch.

Privacy 294
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

I saw that the media could be a lot more exciting than typing on a laptop,” he says. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California. My niche is still media relations.

Meeting 131
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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Investing time in cultivating relationships with journalists and media outlets can lead to more favorable and effective coverage. Personal meetings, tailored pitches, and regular, respectful communication are key strategies. Prioritize building strong relationships : In Italy, personal connections are crucial.

Fashion 70
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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Once audiences, pitch angles and story beats have been confirmed, it’s time to jump into Cision.

Media 136