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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, the access of unauthorized information from a telecommunications company by a cyber criminal will potentially affect all of the clients and users while a successful phishing scam on a specific shopper will likely only compromise that individual consumer.

Privacy 294
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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

I saw that the media could be a lot more exciting than typing on a laptop,” he says. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California. My niche is still media relations.

Meeting 131
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Why it’s important to prepare for a PR crisis

Prohibition

For example Chinese telecommunications company Huawei was accused by the U.S. When these accusations were brought to light in the media, the CEO failed to talk to reporters or appear in an public sense – intensifying the perception of secrecy and possible complicity with the Chinese government.

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How to Effectively Communicate Your Rebrand

Beyond PR

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.