ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

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B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. next year, down from 6.4% estimated in June.

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Marketing Content Marketing Data Social Media 196