Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Tell us a bit about your current role, what a typical day looks like, and who your clients are. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

MAY 2, 2017

1) What has changed the most about PR over the course of your career? There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo. I had a fax machine, a phone and FedEx when I started pitching. The last part is to then measure your results.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 93

Social Media Marketing Media Creativity 93