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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. These aren’t commercials; they’re news or features. .

Publicity 334
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. What is a PR Crisis Plan? Final Thoughts.

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

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I’m in the Mood for a Good Holiday Story

Business Wire

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. Once your holiday season is over it will be time to measure the success of your work.