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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog. Goliath myth.

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How Beauty Brands Will Win in 2019

5W PR

Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. Retailers like Credo Beauty are requiring brands to meet their openly posted “ Brand Standard.” Pop-up shops can include a media day with exclusive content prior to opening to the public.

Brand 74
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52
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4 Tips For Undergoing Your Online Marketing Metamorphosis

MaccaPR

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Do this by being authentic storytellers and finding the right consumers with whom to connect. Bring Your Content Into Real Life.