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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Smaller companies can seize sudden PR opportunities.

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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 190
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would also add that there is still SO much gray area in healthcare regulations when it comes to social media. It definitely takes time, though. One organization doing a lot with this is the Mayo Clinic.