Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

MAY 9, 2017

in the morning when the leadership started to arrive for work. The following Sunday, with a full week of the circus performances to go, Ringling Brothers, graced the front page of the largest regional newspaper serving the dense suburbs of Fredericksburg and Northern Virginia. How else would you transport a dozen elephants?

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Stuart Bruce

OCTOBER 30, 2014

This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. This requires real public relations leadership to know what the right thing to do is and to be taken seriously enough to not just be listened to, but for your counsel to be acted upon.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148