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Behind the Headlines With Ashley Simmons

Cision

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

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How to Effectively Communicate Your Rebrand

Beyond PR

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.

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Influencer Insights: Media Moves and Intel for May 16

Beyond PR

Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology. Jason’s reporting work at Mashable included covering telecommunications, the internet and media. To reach the right journalists and influencers, you need to understand the nuts and bolts of press release writing.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

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