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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Press releases should be written in proper AP style (like journalists write). Within seconds, you have a high-quality draft.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. An example of a hero of free authority: Jimmy Wales of Wikipedia.” “Writing makes me aware. Start a blog because you love to write. I think so.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Aggregation is an old practice in journalism, and digital transformation has only encouraged it. You could go to a legacy news outlet like the The New York Times and search the archives.

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