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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. You’ll want a traditional clipping service.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more! The Brand Advantage Journalism Podcast. 39) Donna Papacosta. 40) Danny Ivy.

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Media relations is thriving

Stephen Waddington

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.