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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. If you answered yes, you’d be wrong!

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Hot off the printed press. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. If you fit into the latter category, this book will give you hope. Great companies start in garages all the time; yours can too. All 160 episodes since July 2014. It all adds up.

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