In PR, It’s All About The Optics
ImPRessions - Crenshaw Communications
JULY 5, 2017
In public relations , we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. We can’t always persuade a writer to compose a story exactly the way we want, but a publication’s imprimatur and its digital domain authority can more then make up for that.
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