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In PR, It’s All About The Optics

ImPRessions - Crenshaw Communications

In public relations , we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. We can’t always persuade a writer to compose a story exactly the way we want, but a publication’s imprimatur and its digital domain authority can more then make up for that.

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More on "When THAT Story Runs" | part two

Bad Pitch Blog

They have a valid question when their competition might be included, but how do you explain that it''s not humanly possible to know about every round-up or every article that a publication has planned, or to know and have a relationship with every single writer out there? FYI: my client was training with him and was also interviewed.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). It’s all about the feeling of being.